In a way, the Amsterdam clothing brand MY BRAND is a joke that got out of hand. It all started with a single boyfriend T-shirt for women in 2009, setting off a massive trend of logo shirts having a nod to the major fashion houses. In the meantime, the brand is a fully-fledged collection for women, men and children, and opening its own brand stores worldwide. The big fans?  International football players including Suarez, Messi and Neymar are spotted in MY BRAND every day.

Over deze winkel:
What: Striking women’s, men’s and children’s clothing (shoes, too!), with a focus on T-shirts with prints
Then: Design a logo T-shirt for a laugh and market it
Now: Over 400 retail outlets worldwide, including MY BRAND stores in the Netherlands (The Hague, Amsterdam), Spain and Colombia

A visit

to MY BRAND promises scoring unique items to beats by the likes of DJ Dyna, who often spins in the shop. You can gawk at countless T-shirts featuring prints of legends such as Pablo Escobar, Robert de Niro and Marilyn Monroe. These have been transformed into kid’s wear for the youngest consumers. ‘Like father, like son’ is something MY BRAND clearly understands.

The collection

is presented in a gleaming black shop, and everything is hanging in a single size–talk about a convenient set-up. MY BRAND is famous for Italian quality at an affordable price. Each month, the brand introduces a new collection, which means it is definitely worthwhile stopping by on a regular basis.


is popular with celebrities: international DJs and football stars in particular love to wear the brand. Wesley and Jolanthe Sneijder-Cabau have been fans from the start. Soon they will be able to dress the newest addition to their family in MY BRAND, too. In addition to carrying small sizes, MY BRAND also has its own +PLUS line that goes up to size 6XL.  Are you ready to stand out?



Maandag 11:00 – 18:00
Dinsdag 10:00 – 18:00
Woensdag 10:00 – 18:00
Donderdag 10:00 – 21:00
Vrijdag 10:00 – 18:00
Zaterdag 10:00 – 18:00
Zondag 11:00 – 18:00


Passage 73
2511 AC Den Haag